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Dry Clean City
1008 Vestavia Pkwy
Vestavia Hills Al, 35216
205-823-1265 |
Our Story -- How We Became Birmingham's Premier Discount Dry Cleaners
"With our high quality, Parisian inspired service, and low prices,
we estimate
many people may save up to $1,300 a year in excessive drycleaning bills".
When John Mattioli learned of Belk's Parisian takeover and his subsequent
layoff in August of 2006, he put on his entrepreneurial thinking cap and decided
to move forward with something that he felt was a need not currently being
served in the Birmingham market: discount dry cleaning services with excellent
customer service.
“We truly think our discount dry cleaning service will be beneficial to many
consumers, businesses, and their employees in the Birmingham area,” says
Mattioli. Being a retailer, it is only fitting that John Mattioli would develop
a strategy with the goal to become both the Wal-Mart and Parisian of the dry
cleaning industry. Working on low margins, high volume, and excellent customer
service to dominate the dry cleaning business was the core strategy.
He along with his wife, Holly, purchased Dry Clean City of Vestavia Hills in May
2007 from out of state owners. The business was a true diamond in the rough with
good basic systems and a niche strategy that had potential, but was grossly
neglected and never truly developed by the original owners. Within the first
three months of their ownership, John & Holly reorganized all of the systems and
developed an extremely efficient dry cleaning process and Parisian like customer
service strategy. In July 2007 they started a corporate dry cleaning pickup and
delivery service called Dropyourpantsatwork.com (changed the name to
5Stardryclean.com in January 2013). Mattioli's new venture under his company
name of J&H Dry Clean Express Inc., offers discount dry cleaning services to all
types of businesses throughout the Birmingham area; 5Stardryclean.com picks up
from and delivers dry cleaning to each of it's client's locations twice weekly
for a fraction of the price normally charged for delivery dry cleaning.
“With our high quality, Parisian inspired service, and low prices, we estimate
many people may save up to $1,300 a year in excessive drycleaning bills, and
with gas prices soaring, we save our 5stardryclean.com customers unnecessary
driving time and expensive gas use,” says Mattioli.
Why Discount Dry Cleaning?
With a unique concept designed to save individuals money, give them excellent
service, and be kind to the environment, Dry Clean City of Vestavia Hills and
5
Star Cleaners use “green” cleaning products and processing systems. Their dry
cleaning solvent and process is so safe that it is not even regulated by the
EPA. “If we do everything right from the best customer service, and great
quality, with quick turn around, and save people lots of money, we should be
successful” says Mattioli.
From Parisian to Dry Cleaning
Although he initially had no knowledge of the dry cleaning business, Mattioli
says that through all his years in retail he had something others did not: an
understanding of apparel and extensive fabric knowledge.
“There are very few people that understand the science behind fabric and how to
give garments the proper care to perform and look their best; Parisian gave me
that knowledge,” says Mattioli. “I used what I had learned and am now applying
that to my dry cleaning businesses.”
While working for Parisian, Mattioli ran a $25 million men's designer apparel
business, and at one point a $100 million ladies career apparel and designer
business. “These experiences at Parisian involved all aspects of running your
own business such as business management, planning, financials, and marketing,”
Mattioli stated. “This was some of the best training anyone could have to
transition into their own dry cleaning business.”
Something else that Mattioli attributes to his former employer is his
client-oriented business philosophy, which is simply to treat them well.
“Parisian as a company taught me the mindset of always treating your customers
with respect and taking care of them in a way that you yourself would like to be
taken care of,” says Mattioli. “And although in my current venture, the business
is to provide a service rather than sell an actual physical product, many of the
same principles in retail apply.”
“I can guarantee you that there is not a dry cleaning business in the city of
Birmingham that will give clients the type of customer service we provide,” says
Mattioli. “And no matter how vast our clientele, that aspect of the business
will never waiver. We even offer
Self-service Price
Ticket Prints that our customers can print at home”
John, and his wife Holly, added a second dry cleaning location at Valleydale
Village, in Birmingham Alabama under the name of 5 Star Cleaners and moved their
5stardryclean.com business to that location. The store opened December 3rd of
2012. 5 Star Cleaners offers the households in the Inverness area of Birmingham
discount dry cleaning and great service just like Dry Clean City of Vestavia
Hills.
John extended his "High Volume, High Service" Discount Drycleaning to cover
Valleydale Residents
5 Star Cleaners serves as the discount delivery dry cleaning & laundry service
headquarters for 5stardryclean.com as of January 7th of 2013. The delivery
division offers their service as a free benefit to area businesses. The business
plan is to offer the same great customer service and value pricing with our
delivery business that we offer in our dry clean stores. We are not your typical
dry cleaner and we certainly won't be your typical dry clean delivery service.
We save people lots of money and give them excellent service, says Mattioli.
In addition to dry cleaning & laundry service, Dry Clean City of Vestavia Hills
and 5 Star Cleaners also offer expert alterations service, area rug cleaning
service, and wash, dry, & fold laundry service.
"WE ARE EASY ON THE ENVIRONMENT & ON YOUR
WALLET!"
205-823-1265
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